Marketing has been making a lot of shifts over the past few years. I won’t go into the history of marketing and advertising in any detail but I think we can all agree that in today’s internet age these cycles have become much easier and also created some new challenges. Marketing as a whole is a completely dynamic process and changes quickly based on consumer and industry movement. That being said and with the fact that the internet has and still continues to grow and evolve exponentially, marketers need to …